GIF imagery makes a great branding statement, not only expressing emotions when incorporated with emojis but also branding your company, service, or products. GIFs are eye-catching and attract the visitor or possible clients when browsing a website and thus are handy to incorporate into your web pages, especially when there are lots of content is used. If you're wondering why people are making use of GIF images, while it has been clear that GIF makes it easier to explain a situation, like its counterpart " emojis" GIFs have the ability to express everything from emotion to wide spanned comical and marketing ideas. The term gif (Graphics Interchange Format) was first introduced in the late 80s by one of the United States' leading commercial online service establishments at the time, called CompuServe, which was later bought over by AOL.
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